How Jay Mohr's Fox Sports Radio Show Depends on Social Media
"If my listeners don't call, tweet, text, email or Facebook, I don't have a show," said Jay Mohr in the latest installment of Mediabistro's So What Do You Do? The man of multiple media who currently hosts an eponymous show on Fox Sports Radio has an engaged following on social networks, and even got his fans to start tweeting about his sponsors. So how exactly did he manage to do this?
“If my listeners don’t call, tweet, text, email or Facebook, I don’t have a show,” said Jay Mohr in the latest installment of Mediabistro’s So What Do You Do? The man of multiple media who currently hosts an eponymous show on Fox Sports Radio has an engaged following on social networks, and even got his fans to start tweeting about his sponsors. So how exactly did he manage to do this?
“One day I said, ‘If you tweet about a sponsor and it’s funny, it will always get read.’
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