Japanese apparel store, Uniqlo, brings personalized tees to new mobile app

Clothing manufacturer Uniqlo is targeting mobile users with a new campaign UTme!, a mobile app that lets anyone design and then buy a personalized graphic tee for $20.

STEP1. Create Graphic Image
Choose from PAINT/TYPOGRAPHY/PHOTO to design your own graphic image.

STEP2. Shake and Remix!
Once you design your image, choose an effect and shake your smartphone.
The image will continue to change as you shake.

STEP3. Share/Order Your T-shirt
When you’re done, you can order the T-shirt you designed.

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