The 2020 Summer Olympic Games will be held in Tokyo and to better prepare for the influx of visitors from all over the world, Japan has began to analyse tweets by foreign tourists during their visits to Japan in an effort to make the country a more attractive destination.
Using a data processing company, The Japan Tourism Agency will study a firehose of tweets from different countries to track the sentiment of foreign nationals as they visit Japan, particularly notable tourism hotspots.
Data will be fed down to local governments and travel agencies. Positive tweets (i.e., “it was great”) could lead to a bigger push towards certain destinations, while negative tweets (i.e., “transportation is poor”) would be used as a basis for improvement.
“Making good use of Twitter has great possibilities since it allows us to check the effects of PR, find possible new sightseeing resources and so on,” said a senior official at The Japan Tourism Agency. It should be possible to develop tourism more effectively if we combine the Twitter information collected with the GPS data.”