Japan Studies Twitter To Better Gauge Foreign Visitors' Needs Ahead Of 2020 Olympics

The 2020 Summer Olympic Games will be held in Tokyo and to better prepare for the influx of visitors from all over the world, Japan has began to analyse tweets by foreign tourists during their visits to Japan in an effort to make the country a more attractive destination.

Using a data processing company, The Japan Tourism Agency will study a firehose of tweets from different countries to track the sentiment of foreign nationals as they visit Japan, particularly notable tourism hotspots.

Data will be fed down to local governments and travel agencies.