REPORT: 2Q Rebound For Facebook In Social Logins

Facebook reversed a trend of six consecutive quarters of declining market share in social logins, posting a 1.5 percent gain in the second quarter of 2014, according to customer-profile-management technology provider Janrain.

Janrain2QLoginPreferences650Facebook reversed a trend of six consecutive quarters of declining market share in social logins, posting a 1.5 percent gain in the second quarter of 2014, according to customer-profile-management technology provider Janrain.

Janrain reported that Google is the only competitor that is even close to Facebook, adding that during the second quarter, Facebook overtook Google and LinkedIn on B2B sites, after having lost its top position in that sector during the first quarter of 2014.

Yahoo’s efforts to force its login on users of its services do not appear to be working, as Twitter surged past it to claim third place.

Janrain said of Facebook in its blog post:

Facebook reversed a streak in which it lost market share in six straight quarters, increasing its share of social logins by 1.5

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