REPORT: Google Plus Gaining On Facebook In 1Q 2014 Social Logins
Customer profile-management provider Janrain offered its take on social login trends for the first quarter of 2014, which differed markedly from the conclusions provided by consumer-management-suite provider Gigya earlier this week on the same topic.
Customer profile-management provider Janrain offered its take on social login trends for the first quarter of 2014, which differed markedly from the conclusions provided by consumer-management-suite provider Gigya earlier this week on the same topic.
Janrain found that Facebook’s share of social logins was 42 percent in the first quarter, down 3 percent from the fourth quarter of 2014, while Google Plus saw a 3 percent gain, to 38 percent, and Yahoo was up 1.5 percent.
Meanwhile, Gigya reported that Facebook was on the upswing, while Google Plus was fairly flat, and Yahoo was on the decline.
Other highlights of Janrain’s findings included:
- Google Plus overtook Facebook and LinkedIn in terms of social logins on business-to-business sites, but its lead is narrow.
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