Jalen Rose on Athletes' Use of Social Media in 2010
ESPN National Basketball Association analyst, 13-year NBA player and member of Michigan’s “Fab Five” Jalen Rose shared his predictions for “What 2010 Holds for Athletes on Social Media” with Mashable, and a brief summary follows.
Athletes will embrace new and creative outlets and platforms to connect with fans: Rose specifically mentioned Ustream, which he said more athletes are using to connect with fans.
Social-media numbers may become a part of contract negotiations: Rose points out how athletes are expanding their brands by using social-media sites.
Teams and management will increase content restrictions for athletes: As Rose points out, we’ve already seen examples of this.
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