J.P. Morgan Analyst Doug Anmuth Reverses Course On Facebook Outlook

Facebook got its first good news from Wall Street in 2013, as J.P. Morgan Analyst Doug Anmuth wrote in a research note that he was “incrementally positive” about the social network’s stock.

Facebook got its first good news from Wall Street in 2013, as J.P. Morgan Analyst Doug Anmuth wrote in a research note that he was “incrementally positive” about the social network’s stock.

According to Forbes, Anmuth wrote:

(It is) very early in the trajectory of Facebook’s mobile advertising. Marketer feedback on mobile and news feed ads has been positive.

We believe Facebook played a bigger role in ecommerce this holiday season, and Walmart appeared to have significantly increased its ad spending on Facebook.

Anmuth

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