IWNY 2010: Aol to Turn Brands Into 'Super-Networks'

AOL brands like Engadget and Aol Music could be expanding to new websites and products, according to AOL CEO Tim Armstrong.

WebNewser was there at Armstrong’s Q&A at IAB Innovation Days, part of Internet Week 2010.

At the event, Armstrong said that the company is reorganizing its content divisions into networks and “super-networks” that will make it easier to sell to advertisers, and grow some of the company’s marquee brands.

“At Aol have hundreds of consumer-facing URLs or brands, and what we see in the future is the opportunity to create very large brands that turn into super-networks,” Armstrong said.

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