iVillage, PASS from American Express to Help Parents with 'The Talk'
iVillage and PASS from American Express want to help parents when it’s time to have “the talk” with their teenagers.
No, not that talk: The NBC Universal-owned women’s online destination and the prepaid reloadable card for teens teamed up on multiplatform initiative The Talk, aimed at helping mothers teach their young adults about financial responsibility.
The Talk will include custom editorial and video, social-media components, and promotion on NBC.com.
Video vignettes and a series created by parenting and financial experts will be promoted on Facebook, Twitter, and other social networks.
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