Mirian Arias left the world of science fiction for the world of women’s-targeted Web content, joining iVillage as vice president of communications after serving as director of publicity for sister NBC Universal property Syfy, formerly Sci Fi Channel.
At iVillage, she will lead external and internal communications, overseeing press outreach, media-relations strategy, and employee communications and reporting to executive VP Jodi Kahn and Hilary Smith, senior VP of communications for NBC Universal Women & Lifestyle Entertainment Networks.
Arias had held her Syfy post since April 2009. Prior to that, she served as director of communications for Nickelodeon and manager of communications for Oxygen Media.
We are incredibly excited to have Mirian on board. Her successful track record, both within NBCU and with other leading entertainment cable channels, will serve us well as we continue to roll out a communications strategy that strengthens our position as the essential women’s digital brand.
Mirian is a seasoned communications executive with the right mix of experience in media, entertainment, and the women’s space. Her skills will be invaluable to iVillage as we build on the momentum of the sitewide redesign, which will continue through the end of this year.