iVillage Launches Revamped Food Portal
Fresh off a relaunch of its entertainment site, iVillage last night celebrated another relaunch, this one of its culinary site, iVillage.com/food, at a party in New York’s SoHo district.
FishbowlNY’s Blake Gernstetter got the story (and, we hope, a good meal). She writes:
“This is a community-centric site, not a user-generated site,” said Lauren Zalaznick, president of NBC Universal’s Women and Lifestyle Entertainment Networks. It’s “a big, rollicking portal that behaves like a series of niches.”
“You have to be able to adapt and keep up with the way women use media,” said chief content officer Angela Matusik, who says the revamp is meant to “modernize the message board” with new tools and ways to contribute to the conversation.
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