It's the Connection, Stupid

Last week, Gartner released a report titled “Three Potential Pitfalls of Corporate Social Networking” highlighting that social networking utilities and functionalities aren’t a mature enough technology to make it a definitive business element. The four page, $195 report warns corporate America that “little evidence [exists] that social networking will be as beneficial for businesses as other Web-based communications technology, such as instant messaging.” Woah. That’s a bold statement there, Gartner! Maybe I’m wrong, but all