It Can Be Done: Penny Arcade Raises $500K on Kickstarter to Run Site Without Ads
Penny Arcade, the webcomic devoted to all things video games, has raised $528,144 from 9,069 backers in order to remove all of the ads from its site for one year. What made these guys worth more than half a million dollars was the fact that they had a core base of loyal fans. Not millions of fans, but around 9,000 fans who loved the site enough to pay for it.
Penny Arcade, the webcomic devoted to all things video games, has raised $528,144 from 9,069 backers in order to remove all of the ads from its site for one year.
In the introductory video, founders Mike Krahulik and Jerry Holkins said they needed cash for rent, employee salaries, and other things that make an actual business run. But they wanted to do it in style. Their explanation is priceless (and I’m sorry, but you need to read this whole thing):
People don’t like advertising almost as a general rule; Advertising is simplyThe Way It Is.
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