Issuu Clip Feature Aims to Revolutionize Digital Publishing

With the rise of digital publishing also came the rise of apps. Magazine apps were an exciting prospect, but they were often bloated and poorly optimized. The industry has since evolved to a newsstand model, but there are still infrastructure challenges — publishers seem content to dump their entire print issue into a digital format.

Magazine apps are often isolated from the bigger browsing experience. The links don’t appear in search, and social sharing has been nearly impossible.