Israel Ranks Highest for Time Spent on Social Networking Sites

By Kenna McHugh Comment

Israelis spent an average of about 11 hours a month surfing social networking sites on the Internet, becoming the top ranking country in April.

The survey performed by comScore averages all Internet subscribers in Israel and does not highlight those users who are more active on specific social networking sites. The results include a variety of sites, such as Facebook, Twitter and LinkedIn. With that reported, we can assume that the figure is much higher than the information reported.

Other countries that follow Israel in highest number of hours are Russia, with 10.3 hours of social networking per visitor per month, next is Argentina, Philippines and Turkey with 8.4, 7.9 and 7.8 hours respectively. Consistent with comScore, April results in the TIM survey reported weekly exposure of Facebook use in Israel grew 5.1%, bringing it up to 73% (second after Google’s 89%.)

According to comScore, Israel stands 37th in the world with respect to the number of users on Facebook, a total of 3.4 million users, which is 46% of its population. CEO Mark Zuckerberg said a short time ago that it’s just a matter of time when the number of users surpasses the billion people mark.

Interestingly, the US has the highest number of users with 150 million, which is 48% of its population. Indonesia is ranked second with 38 million users, accounting for 15.7% of its population. Next countries are Britain, Turkey and India.

It will be interesting to see how the numbers fluctuate each month as Facebook’s user base grows toward a billion.