ISA Preview: Mobile Game Marketing and Distribution - Acquiring Users on iOS and Android

Inside Social Apps 2012 is just around the corner, and coming to San Francisco on February 8 and 9. Over the next few weeks, we’re taking a closer look at our event program, speaker lineup, and the issues that will be in the spotlight at the event next month.

Mobile Game Marketing and Distribution – Acquiring Users on iOS and Android

Inside Mobile Apps lead writer Kim-Mai Cutler talks to execs from AdMob, Tapjoy, Fiksu and Flurry about about the evolving dynamics of user acquisition on mobile platforms.

Kim-Mai Cutler shares comments on this panel:

Marketing costs have gone up over the past year as competition has intensified and as Apple clamped down on cheaper strategies for getting users.