Is Twitter's Top-Secret Project Lightning Out To Kill Your Timeline?
BuzzFeed published details of Project Lightning, a topic and event-based browsing experience, rather than reverse chronological as Twitter has now.
Twitter, as has been written before, has a bit of a relevancy problem. Prominent investor Chris Sacca has written about it. Other investors are worried about it. The company is at an interesting stage of its evolution, following the resignation of CEO Dick Costolo.
Could Project Lightning be the answer for Twitter?
According to BuzzFeed … maybe.
BuzzFeed published details of Project Lightning, a topic and event-based browsing experience, rather than reverse chronological as Twitter has now. Sacca, in his post, noted that Twitter needs to make the experience easier for novice users who are looking for tweets around a certain topic or event, such as the NBA Finals or Orange Is the New Black.
Here’s
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