Like many social networks, Twitter started out as a place for making announcements. When Twitter rolled out expanded tweets earlier this year, all that changed. According to a recent study, status updates account for only 7 percent of the activity on Twitter, while photos from sites like Instagram and Tumblr make up 36 percent.
Tweeting used to be just like writing a MySpace or Facebook status update, but with a twist: there was a 140-character limit and no photo albums. Now when you share pictures with your followers, the images show up right in the feed when you click “expand,” which takes out the extra step of having to click on a link and wait for the page to load. Many news publications have also teamed with Twitter to expand their headlines with a photo and an opening paragraph.
The new features appear to have changed the way people use the microblogging site. Page classifier Diffbot analyzed 750,000 links posted to Twitter to come up with this infographic that explains what people are sharing on Twitter, which sites they are using to do it, and in what languages. According to their analysis, photo-sharing from sites like Instagram and Tumblr is now the most common activity, followed by sharing articles.