Is the Huffington Post Worth $315 Million? AOL Says Yes, And Buys Arianna.
At 12:01am EST this morning, AOL announced that they are purchasing the Huffington Post for $315 million, and that Arianna Huffington will now lead a new division that runs all of their content blogs, including the recently acquired TechCrunch. If history will see the TechCrunch acquisition as the first sign of blogging going mainstream, this AOL acquisition will represent the moment blogging became a business.
Within the blogging community, the move will undoubtedly cause a lot of surprise, as Arianna has taken a deep interest in her brand, and has ruled her site very carefully.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in