Is the $5.00 eBook the New $9.99 eBook?

Last night, we counted six titles with a $5.00 pricetag in the Top 20 paid bestseller list in the Amazon Kindle store.  It’s an awfully tempting price for an eBook, and we had to pose the question–is the $5.00 eBook the new $9.99 eBook?

Publishers have used the $5.00 eBook like a lure for fiction series, introducing readers to The Hunger Games or The Girl with the Dragon Tattoo. If successful, the new price point could drive eBook prices even lower.

Have

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in