Is Social Media the Wrong Place for 9/11 Tributes?

Is the social web the wrong platform for remembering 9/11? This year, a number of major brands tried and failed at striking the right tone.

As the 12th anniversary of the September 11 terrorist attacks comes and goes, we’re left with a number of big misses by some pretty major brands who tried, and I would argue, frequently failed, in getting the tone just right.

It’s a tricky day for social media managers. I believe remembering the day is still  important IF it’s done in context and good taste.  But as the years tick by a new generation of social media users emerge without any emotional

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