Is Mixi Going to be the MySpace of Japan?

Facebook continues its siege upon the world population, and with the swagger of a conqueror, launches multi-front assaults on every country from Argentina to Zimbabwe. Taking a look at one of these campaigns, we see that Japan's Facebook users have doubled in the last year while their previous incumbent champion, the home grown mixi, has started to lose users - 60 million in 2011. Is mixi going to be able to fight off the Facebook assault, or will they have to suffer a brutal defeat and be edged out into oblivion?

Facebook continues its siege upon the world population, and with the swagger of a conqueror, launches multi-front assaults on every country from Argentina to Zimbabwe. Taking a look at one of these campaigns, we see that Japan’s Facebook users have doubled in the last year while their previous incumbent champion, the home grown mixi, has started to lose users – 60 million in 2011. Is mixi going to be able to fight off the Facebook assault, or will they have to suffer a brutal defeat and be edged out into oblivion?

One of the biggest differences between Facebook and mixi is that mixi does not emphasize real names.

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