Is LinkedIn the Biggest Threat to Print Journalism?

LinkedIn has had a transformative effect on the world of recruitment, with its Talent Solutions now representing more than half of its overall revenue. But could it now be looking at print journalism with a critical eye?

By Ben Ashwell

LinkedIn has had a transformative effect on the world of recruitment, with its Talent Solutions now representing more than half of its overall revenue. But could it now be looking at print journalism with a critical eye?

Opinionated columnists and bloggers are key to driving traffic to websites and boosting print circulation. It’s how the New York Times and the Times of London justify their paywalls – as a reader you will be granted unrivaled access to leading commentary on the biggest news stories.

But what happens when you can read the opinions of high-profile bloggers elsewhere for free? The debate over paywalls lasted years as the journalism industry struggled to come to terms with the power of the internet.

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