Is Facebook Taking Aim At Instagram?

Rumor has it Facebook might add photo filters in order to compete with Instagram, among others.

Facebook just might be suffering a case of usability envy — at least that’s what some technology pundits are saying.

Much more likely is a case of user-base envy. Instagram, Kevin Systrom’s iPhone-based photo-sharing application, already has seven million users and houses upwards of 750 million digital photos, having only launched on the App Store in October 2010.

Instagram’s popularity has to do with how easy it is to use — making it a snap to gussy up run-of-the-mill photos.

Regardless of what exactly prompted the social network to pay attention to how it handles photographs, Facebook now appears hungry for a piece of the action.

That

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