Is Bundling The Future Business Model For eBooks?


Is bundling the future business model for eBooks? It has been a popular approach for many magazine publishers. Yesterday at the Future of Book Publishing Roundtable at the New York Public Library, publishing industry executives discusses the possibilities of eBook bundling.

GalleyCat reports: “Liz Scheier, the editorial director of digital content at Barnes & Noble, talked about success stories with eBook bundles. She said one unnamed publisher saw a massive increase in an author’s sales when they gave away the first book of a series for free.

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