Consumer Intelligence Research Panel (CIRP) released new findings on phone bills showing iPhone users paying much more than other smart phone users. The survey shows that on average, 60% of iPhone users had monthly bills of at least $100 compared to only 53% of Android users. 33% of Android and Blackberry users were able to obtain average rates between $25-$50 per month compared to only 6% of iPhone users. Michael Levin of CIRP explains:
“We think it has to do with their data plans and carriers, rather than their usage habits… They are all on expensive data plans, unlike Android users, some of which are on prepaid or unsubsidized plans with regional carriers.”
This might not come as a surprise to iPhone users themselves, who are known to download much more data than their Android counterparts. There are other theories as to why Apple users tend to pay more: Android is cheaper.
In coarser terms, Apple tends to market to rich, affluent customers and their corresponding phone contract reflects this. One could argue that Android marketing also targets a more diverse demographic while Apple totes the likes of Steven Colbert and Zooey Deschanel.
Editor’s Note: The original post was edited for clarity.