iPad vs. Newsstand Sales for Six Magazines
AdAge.com examined the iPad app sales for six magazines — Popular Science, Wired, Men’s Health, People, GQ, and Vanity Fair — taking into consideration the titles’ newsstand sales and the fact that, according to Forrester Research, 5.25 million iPads have sold in the United States. The results:
Popular Science averaged sales of 14,034 across the iPad editions of its April, May, June, and July issues, along with 115,101 newsstand sales, so its iPad sales were equivalent to 12 percent of its newsstand sales.
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