iOS gains on Android, sees an increase in sales in early 2013

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By Brandy Shaul Comments

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Image courtesy Apple

The gap between iOS and Android sales narrowed during the period of March to May 2013, according to a new report published by Kantar Worldpanel.

Compared to the same period last year, Android has seen very little growth, while iOS saw sales increase by 3.5%. Android still leads iOS with 52% of smartphone sales during the period, however, iOS increased from 38.4% to 41.9% of total sales year-over-year.

Windows continues to sit in third with 4.6% of sales, an increase of 0.9% over the same period in 2012.

The increase in iOS sales figures can partially be attributed to the arrival of the iPhone on T-Mobile. According to Kantar Worldpanel ComTech global consumer insight director Dominic Sunnebo, “the highly anticipated release of the iPhone on T-Mobile has benefited iOS in the latest 3 month period, though it has not yet impacted T-Mobile’s share in the market.”

T-Mobile remains in fourth place with 10.1% of all smartphone sales, with Verizon, AT&T and Sprint sitting in places 1-3 with 34.6%, 29%, and 12.7% of sales each, respectively.

“iOS’ strength on T-Mobile appears to be the ability to attract first time smartphone buyers, upgrading from a featurephone,” Sunnebo continues. “Of T-Mobile consumers who bought an iOS device since it launched on the carrier, 53% had previously owned a featurephone, well above the market average of 45% of iOS owners who previously owned a featurephone.”

In addition, the report found that 28% of T-Mobile customers with plans to upgrade their current phone are looking at an iPhone as their next device.

[H/T Mobile Marketing Watch]