iOS gains on Android on Millennial Media's ad platform

Image via Millennial Media

Mobile advertising and data platform Millennial Media has today released its Q2 2013 Mobile Mix Report, analyzing usage patterns and growth across major tablets and smartphone devices. The report confirmed that while Android devices accounted for the most ad impressions during the quarter, iOS devices were quickly gaining ground.

In Q2 2012, the company saw Android devices account for 46 percent of total ad impressions across its platform. In the same period, iOS devices accounted for only 34 percent of impressions.

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