Will IOS Users Get ‘Down’ With Updated Facebook ‘Matchmaking’ App?

The Facebook matchmaking application previously known as Bang with Friends and rebranded as Down released an updated iOS version earlier this week, TechCrunch reported.

The Facebook matchmaking application previously known as Bang with Friends and rebranded as Down released an updated iOS version earlier this week, TechCrunch reported.

Bang with Friends released iOS and Android apps in May based on a simple concept: If two Facebook friends who used the apps or website expressed mutual interest in becoming more than friends, both were alerted by Bang with Friends.

In August, game developer Zynga sued the developers of Bang with Friends, claiming that the “with Friends” portion of its name infringed upon its trademark covering games including Words with Friends and Chess with Friends.

After being removed from the App Store in May, Bang with Friends returned in late August under its new moniker, Down, and in October, Down announced an overhaul and rolled out an Android app with new functionality, such as allowing users to browse friends of friends, and including “get date” as an option, rather...

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