Involved Media's Facade Brings Sponsored Stories To Mobile News Feeds
Sponsored stories have become prominent when you’re checking Facebook on your computer, but now they’ll show up on your phone, too.
Sponsored stories have become prominent when you’re checking Facebook on your computer, but now they’ll show up on your phone, too.
Involved Media, one of the major paid social media advertising companies, announced Monday that it has incorporated the ability to purchase sponsored stories that will show up on Facebook’s mobile news feed via Facade, the company’s paid social ad platform.
Involved Media feels that this will be a boon to marketers that use Facade, as those companies can now tailor advertising for a mobile market.
Neal Weinberg, Involved Media’s founder and CEO, wrote in a press release:
Adding this mobile targeting into Facade so quickly demonstrates to our many partners how important we feel mobile is to the paid media social ecosystem.
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