Introducing: TacOS?
It's official: Everyone wants to be a platform. And we do mean everyone.
It’s official: Everyone wants to be a platform. And we do mean everyone.
A business piece on Taco Bell’s use of Doritos in its products includes this:
Like Android is to Google or iOS is to Apple, Doritos-based flavors represent a whole new framework for Taco Bell to build on. “It’s not just a product; it’s now a platform–Nacho Cheese, Cool Ranch, Flamas,” [Taco Bell CEO Greg] Creed beams. “We’re going to blow everyone away in the next few years in terms of how big this idea and platform will become.”
Are
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in