Interview With A Facebook Professor

Last night I got to speak with Dave McClure who will be teaching the “Create Engaging Web Applications Using Metrics and Learning on Facebook” class with Professor BJ Fogg at Stanford University starting Thursday. Below are a few of the questions that I had the opportunity to ask Dave.

What is the new class about?
Really about building engaging web applications and using user engagement metrics to figure out what makes the right set of features and right set of marketing and promotional channels to use.

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