Interview: Kiva's Chelsa Bocci Discusses Microlending, Crowdsourcing and Facebook

Kiva is a non-profit organization that facilitates micro-loans to alleviate poverty. They connect budding entrepreneurs in developing and developed countries around the world to lenders using the Internet. We got a chance to talk to Chelsa Bocci, the Director of Marketing and Community Outreach at Kiva about the way Kiva uses social media for social change.

Being the first online micro-lending platform, how did Kiva initially leverage its uniquely online position to promote its cause in its early days?

Kiva believes tremendously in crowdsourcing and, fortunately, we’ve recognized the value in this since day one.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in