Celly Co-founder Russell Okamoto on Shrinking Networks, Raising $1.4 Million

Instead of one large network, Celly aims to build millions of smaller networks, or "cells," that are interconnected. People are always building new social networks, said Okamoto: students and teachers in a classroom, activist groups like Occupy Wall Street, or sports fans sitting in the same stadium for a game. These "emergent networks," as he calls them, are often disbanded as quickly as they were formed.

“Why is there a need for another social network?” asked Celly co-founder Russell Okamoto. It’s a rhetorical question. He and co-founder Greg Passmore have just closed a $1.4 million funding round on Celly, a social platform they built in 2011.

People are always building new social networks, said Okamoto: students and teachers in a classroom, activist groups like Occupy Wall Street, or sports fans sitting in the same stadium for a game. These “emergent networks,” as he calls them, are often disbanded as quickly as they were formed.

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