Internet Users Don't Fully Grasp How Social and Search Sites Make Money
The majority of Americans know how to use search engines and at least one social network, but many don’t understand how the sites they use make money, according to a study from Harris Interactive and The Search Agency, a global online marketing firm.
The majority of Americans know how to use search engines and at least one social network, but many don’t understand how the sites they use make money, according to a study from Harris Interactive and The Search Agency, a global online marketing firm.
Seven out of 10 American adults who use the Internet know how to post on someone’s Facebook wall, but just over half understand how Facebook makes money, according to the survey.
Nearly all Internet users know how to use a search engine, and just about a quarter stated that they had knowingly clicked on paid search ads.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in