The International Social Media Landscape 2013 [INFOGRAPHIC]

This figure has almost doubled in the past half-decade, with social platforms such as Twitter and Facebook both reaping the benefits, and contributing significantly to this overall growth. However, while India, Indonesia and China have all seen a tremendous increase in social media users over the past year, it isn’t necessarily where you’d expect.

Indeed, both Twitter and Facebook are banned in China, which has allowed state-approved social networks such as Wiebo to prosper – overall, some 51 percent of all Asian internet users are based in China, leading to a total audience more than twice that of the U.S.