Integrate Sales and Marketing Teams for the Best Results

Integration between all departments is important, but when the ultimate goal of marketing is converting leads and sales teams are using marketing material, companies will get better returns.

In order to reap the substantial rewards available in the marketing space, sales and marketing teams need to work together. Integration between all departments is important, but when the ultimate goal of marketing is converting leads and sales teams are using marketing material, companies will get better returns. A survey from sales performance management software provider CallidusCloud examines developments in integration during 2015.

Indeed, integration is key to ensuring profits. Companies that don’t align departments well can see revenue drops of 7 percent, while highly aligned organizations can see revenue growth of 32 percent.

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