InStyle to Reveal September Cover on Snapchat
InStyle is bolstering its recently created Snapchat presence by revealing the most important cover of the year on the platform.
In the fast-changing world of media, traditional publications have to compete with social platforms for attention minutes. While new media publishers like BuzzFeed and Upworthy seem to have mastered the social-publishing formula, print pubs are finding themselves in unfamiliar territory.
InStyle, one of Time Inc.’s flagship brands, boasts a social following (8 million across platforms) that is over four times its print circulation. The magazine managed to grow its Facebook page 600 percent year-over-year, in part thanks to a partnership with the social network to leverage its data.
The publication’s next social foray is Snapchat.
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