Facebook To Advertisers: Install Conversion Pixels

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By David Cohen 

InstallConversionPixel650Facebook is pushing advertisers to install conversion pixels, which enable measurement of outcomes such as click-throughs and purchases.

Reader Matteo Gamba shared the screenshot above, with the header, “Optimize Your Facebook Ads for Conversions,” and the message:

Use a conversion pixel to track actions from your ads and optimize your delivery for the people most likely to click, add products, or make a purchase.

According to Gamba, clicking on the “Install Conversion Pixel” button brings users to the Facebook for Business Conversion Measurement page.

Advertisers: Do you use conversion pixels?

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