Instagram Users Shared More Than 64,000 Photos from the Olympic Games [Infographic]
Founded in 2010, Instagram made its Olympic debut at the 2012 summer games with the help of a rogue crowd of photographers. Although London officials tried their best to stop them, spectators, athletes, and reporters tagged more than 64,000 photos from Olympic venues on the photo-sharing site, according to a new report.
For copyright reasons, London’s event organizers originally banned ticket holders from sharing images, videos, or audio recordings on social networks. But enforcing this rule proved to be impossible, not to mention unnecessary, with so many people sharing photos on social networks for personal reasons rather than commercial use.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in