Instagram to start international ad rollout

After a test for U.S. users, Instagram announced today that advertising will expand into Canada, the U.K. and Australia.

Instagram notes that the reaction for advertisers in the U.S. test has been “positive,” so this is the first step toward a more worldwide rollout.

Instagram blogged about the launch:

As Instagram builds its business, we’ve put our community first every step of the way. And since introducing ads last November, we’ve worked with a handful of top brands to draw creative inspiration from the community and create ads that were engaging and felt natural in people’s feeds.