Instagram To Developers: Don’t Use ‘Insta’ Or ‘Gram’ In App Names

Facebook went through a phase around 2010 when it sought to discourage other social Internet companies from using the terms “Face” and “Book” in their names, and now its photo-sharing network, Instagram, appears to be doing the same for “Insta” and “Gram.”

Facebook went through a phase around 2010 when it sought to discourage other social Internet companies from using the terms “Face” and “Book” in their names, and now its photo-sharing network, Instagram, appears to be doing the same for “Insta” and “Gram.”

TechCrunch reported that Instagram updated its brand guidelines to include the following rule:

Don’t combine any part of the Instagram brand with your name, marks, designs or generic terms.

Instagram has also begun emailing developers of existing applications that violate that rule, asking that they make changes “within a reasonable period,” and Luxogram shared the following email with TechCrunch:

We appreciate your interest in developing products that help people share with Instagram.

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