Instagram Spotlight Compilations to Shine More Frequently
Instagram launched curated content streams called Spotlight Compilations this past Halloween, and the Facebook-owned photo- and video-sharing network appears to be firing up more of them.
Instagram launched curated content streams called Spotlight Compilations this past Halloween, and the Facebook-owned photo- and video-sharing network appears to be firing up more of them.
Josh Constine of TechCrunch reported that the Instagram community team began “spontaneously coming up with themes” this week, rather than using the feature exclusively for holidays, adding that they are now showing up daily in the application’s “immersive video player.”
Spotlight Compilations spotted in the wild, according to TechCrunch, include “Dynamic Duos–Odd Couple Animal Videos” and “Ramped Up–Rad Skateboarding Videos.”
Instagram communications manager Gabe Madway told Constine:
(Spotlight Compilations are) where you go to discover things you don’t follow but might end up following–things you never expected to see.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in