Instagram Testing Shopping Posts From Retailers With ‘More Depth’
Instagram announced a mobile commerce test in which 20 U.S.-based retail brands will share posts with “more depth,” accessible to users via a “tap to view” icon.
Instagram announced a mobile commerce test in which 20 U.S.-based retail brands will share posts with “more depth,” accessible to users via a “tap to view” icon.
The Facebook-owned photo- and video-sharing network said in a blog post that when the tap to view icon is tapped, tags will appear on products within the posts, featuring up to five products, along with pricing information.
Once those product tags are selected by users, they will see detailed views of the product and have access to a “Shop Now” link, which will bring them to the retailers’ websites to complete the transactions.
Brands participating in the test include Abercrombie & Fitch, BaubleBar, Chubbies, Coach, Hollister, J.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in