After a backlash from its users in response to proposed changes to its terms of service, Instagram said today that it would go back to existing legal language to describe its advertising policies.
Instagram does not currently support advertising, but is expected to do so soon.
CEO Kevin Systrom hoped to put an end to user revolt with a blog post today, in which he acknowledged that the company had failed “to communicate our intentions clearly.” Though he insisted that the revised language did not belie any future moves to take possession of user photos, he said the company would nevertheless retain its existing legal agreement with users.
“I want to be really clear: Instagram has no intention of selling your photos, and we never did. We don’t own your photos — you do,” Systrom wrote.
The company will change its processes as it continues to move towards an advertising model, he said.
“Going forward, rather than obtain permission from you to introduce possible advertising products we have not yet developed, we are going to take the time to complete our plans, and then come back to our users and explain how we would like for our advertising business to work,” he wrote.
Although some users claimed victory, it’s not clear that they won any real concessions from the company. What is clear is that the photo-sharing service has lost some of its luster, and it may need more than a new filter to win it back.