Instagram Offers Advice to Businesses in Handbook for Brands
Making photos feel approachable, social, and authentic can be difficult for brands on Instagram. Take this image from Michael Kor’s – that’s how not to do it. The trick is to not actually look too good, or too perfect, or too expensive. To help businesses find a comfortable niche, Instagram is offering advice in the form of Handbook for Brands.
Offered as a series of blog posts, videos, and a book that is “not broadly available,” it’s a good place for social marketers to start, especially if they are not familiar with the Instagram landscape.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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