Instagram Adds Ad Objectives, Facebook Ads Manager

Instagram announced that its advertisers can now pursue business objectives including broader brand campaigns optimized for reach and frequency, as well as performance campaigns to drive website conversions.

Instagram announced that its advertisers can now pursue business objectives including broader brand campaigns optimized for reach and frequency, as well as performance campaigns to drive website conversions.

Facebook’s Ads Manager also joined the social network’s ads application-programming interface and Power Editor on the list of ways for brands to create, run and track their ads.

The Facebook-owned photo- and video-sharing network also offered some examples of how advertisers are using its carousel ads, which debuted in April.

The broader range of objectives was detailed in an Instagram for Business blog post:

By optimizing for reach and frequency, advertisers can manage the number of people they reach with their Instagram ads and how frequently the ads are shown.

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