Instagram has announced Instagram Direct, introducing new functionality to the photo and video sharing service, which now allows users to send photos and video messages directly to their friends. These ‘Direct’ posts are shared to users’ in-app inboxes, with separation based on whether or not the user is a known contact.
To share a post using Instagram Direct, users can simply tap on the capture button, edit a photo or video as normal and then switch to “Direct” instead of “Followers” (the original public setting) as they’re adding captions and tags.
When sending a Direct post, users can tap the names of people they wish to send the photo or video to, type a caption and send it off. After sending, users will receive notifications when the item has been viewed, and can monitor their likes and comments, just as they would for a traditional Instagram post.
After a Direct has been viewed, users can reply with another Direct video or image of their own. Direct posts can also be hidden or deleted from the inbox to clear clutter.