Visualizing Marketing Success On Instagram Takes Imagination

Facebook-owned photo sharing network Instagram is starting to become more widely adopted by marketers looking for ways to connect with mobile users. But Instagram is a much different animal than Facebook or Twitter. As SumAll CEO Dane Atkinson discussed with AllFacebook, the visual nature of Instagram requires a different marketing approach.

Facebook-owned photo sharing network Instagram is starting to become more widely adopted by marketers looking for ways to connect with mobile users. But Instagram is a much different animal than Facebook or Twitter. As SumAll CEO Dane Atkinson discussed with AllFacebook, the visual nature of Instagram requires a different marketing approach.

SumAll provides analytics for brands on several sites, including Facebook. Atkinson said Instagram is one of the more difficult sites for marketers, as brands simply can’t just post discounts and text-heavy announcements.

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